5 MARKETING TIPS FOR YOUR SMALL BUSINESS
As the co-founder of Student-Made, I'm always gathering new insights from this community about what's most effective in scaling the early stage businesses you are creating. I hope some of these tips work for you, and let's have a great week of growth ahead!
There are so many tools and resources available to help you successfully market to your desired customer base. Here are just a few that we love.
One of the most important marketing tips is to be clear about WHO you are marketing to, and hone in on how to attract and appeal to that specific audience.
Much of your effectiveness in marketing will come down to consistency. It will take time to build up awareness of your brand, and even more time to drive engagement.
Digital marketing is all the rage, yes. But it’s important to tap into other marketing strategies, as well. Don’t underestimate the communities that you’re a part of. The foundation of many businesses begins with word of mouth.
Your business is constantly evolving, so why wouldn’t your marketing strategy? It’s important to carve out time to step back, reflect and analyze what’s working…and what’s not. Some things won’t work, and that’s a crucial part of learning.
After reflecting, you’ll likely identify areas where you can grow, or at least start shifting your focus. You’d be surprised at how often you’ll adjust as your business and audience grows.