LINDSAY’S APRIL LETTER: THE LEVELS OF OUR STUDENT-MADE BRAND
Branding has evolved from a mere marketing tool into an indispensable cornerstone of communicating your value to others
It encompasses the entire essence of a company's identity— shaping how it is perceived by customers, employees, and stakeholders alike.
People are increasingly drawn to brands that resonate with their values, aspirations, and lifestyle.
This emotion forged through branding fosters engagement and connection—
And what it means to build a community around an idea or product.
After exploring other college campuses around North Carolina, Ryan and I became fascinated by the unique “brand” we felt each campus distinctly had.
Because we knew that Student-Made could be something that would help highlight these unique campus brands
Even cooler than bringing together campuses with all different brands? These campus brands are now being showcased in an entirely new way…
Through their students’ OWN burgeoning brands.
One of the most valuable (and coolest!) parts of Student-Made is the various levels of “brand” that exist throughout this organization— here’s what I mean by that…
It goes without saying that each of our own individual brands are invaluable to this community we’re building…
Make it Creative this April,
Lindsay Reeth, Student-Made Co-Founder
